Standard internet protocols expect that the domain portion of an email address will match the name of the sending email server. So, emails sent to email@example.com from firstname.lastname@example.org should come from the mymortgage.com server. The Internet will trust this two-party transaction. With Surefire, an email sent to email@example.com from firstname.lastname@example.org will come from a topofmind.com server. This is called a third-party email transaction, and the internet does not trust this type of transaction because Surefire is “spoofing” the email address and sending it from a third-party server. The internet considers this spam.
However, because legitimate third-party email is used by many marketers sending emails to individuals who want to receive their email a work around is required. To accommodate this need, protocols have been developed to allow marketers to authorize third-party senders to send emails on their behalf. This authorization is provided by placing an SPF TXT record on the sender’s email server. With the SPF record in place the recipient’s email server pings the sender’s email server and ask if Surefire is authorized to send emails on behalf of the sender. The sender’s email server sends authorization and the email is delivered. With no authorization the email may be diverted to spam.
So, if you are using a third-party sender you must have the ability to control your email server so that you can add the correct SPF TXT record to your server. If you are using a public email address like gmail.com, hotmail.com, att.com, etc., you may not be able to add or edit the SPF TXT record attached to that server.
If your company has a website, we recommend that you use your company’s email server for your email. If not, then you will need to register a domain name and set up an email server for that name. So, if you are using email@example.com, we recommend that you instead use something like firstname.lastname@example.org. When you set up your email server you should have your IT department or the support team at your hosting company add the correct SPF record for your domain. Please see SPF Record and White Listing Guide for Surefire Users for details on how to do this.
Always Choose a Top-Level Domain Name
When choosing a domain name, we recommend that you always use a Standard Top-Level Domain (TLD) Name. You should not use a generic Top-Level Domain (gTLD). A standard Top-Level Domain (TLD) is .com, .net, .org. A generic Top-Level Domain (gTLD) is a domain name like .mortgage, .consultant, .realtor. A high percentage of spam is generated from gTLD’s and may not trusted by the internet. If you use a gTLD you may experience email delivery issues.