Challenge: Accommodating inbound Zillow leads to Surefire via Zapier and lead has no name
In a previous tutorial (here), we explained how to automate importing your Zillow leads to Surefire using Zapier. If you followed the instructions set forth in that article, you may have received a notification from Zapier that looks like this:
A challenge arises when Zillow does not require their lead capture form to enter a first or last name. First and last names are required fields in Surefire, and first name is critical for marketing automation. But if Zillow isn't sending that information over, what do we do?
Strategy: Use Zapiers functionality coupled with Surefires rules engine
Please watch this video to see how to use Zapier along with the Surefire rules engine to overcome this challenge, make use of the best data you have, and still maintain full marketing automation.